Ramadan is a special moment where people seek blessings, including seeking fortune from selling takjil (refreshments) as an occasional business opportunity. While some choose to sell in stores, some opt to sell by the roadside, just like Ahmad Shofiyuddin, a student from UIN SATU Tulungagung who sells es mokel near his campus.



Some people ask why he chose the name es mokel. It turns out that he was inspired by the word "mokel," which means breaking the fast. Yet, he's only selling it during iftar. It just so happened that the name aligns well with Ramadan. "It's clear that when breaking the fast, people crave sweet drinks. So, I sell delicious es mokel to attract more buyers," Ahmad said.


He invested Rp. 300,000 as startup capital for his es mokel business and earned twice the amount every day. His location is convenient enough, right around his campus. Therefore, it's no surprise that he gets approximately 40 visitors or more every day.


To surpass the competitors, his es mokel must have a delicious taste with an affordable price. It consists of various fruits, jelly, and leci-flavored Marjan syrup to make it even more delightful. Unlike regular fruit ice, each ingredient is separate. Apparently, this is the secret of his successful es mokel business.

Original Source: https://kabartulungagung.com/banyak-yang-suka-mokel-salahsatu-mahasiswa-uin-satu-tulungagung-ambil-peluang-bisnis